CAPABILITIES:

Brand Positioning – researching and developing strategic and cost-effective brand identity campaigns, focused on attracting and maintaining consumer and trade industry awareness and support.

Media Relations – targeted out-reach to print, broadcast and web-based media with national, regional and global reach.

Social Media – creating and managing collaborations with influencers on behalf of clients for specific campaigns, as well as developing content for brand’s social media platforms.

Communications – concise and well-written press kits, media alerts, consumer brochures, newsletters, speeches, presentations, web content, consumer surveys and opinion polls, etc.

Special Events – professionally managed and creatively themed press conferences, media and industry receptions, retail events, trade shows, corporate sponsorships, local community events, press trips, sales meetings, sales training events.

Consumer Marketing Promotions – newsworthy contests, sweepstakes, giveaway drawings, “celebrity” retail appearances, gift-with-purchase programs, new line and product extension development and naming, etc.

Relationship Marketing – targeted initiatives designed to gain the support and endorsement of a product/service among key influential groups.

Broadcast, Print and Website Media Campaigns – national satellite TV, radio and multi-media tours, video and web news releases, syndicated print features, etc.

Executive Positioning – media training, speaking engagements, etc.

Product Placement – television and film properties, public spaces, high visibility/celebrity awards programs, targeted charity/fundraiser events, etc.

Cause-Related Marketing – full-spectrum corporate responsibility programs tailor-made to address and reach key marketing objectives.

Crisis Management – counsel and program implementation, including product recall programs.